Easy Online Wine Auctions

For total newcomers to online auctions, there is of course a bit of a learning curve to get through. But don't worry, our detailed Step-by-Step Guide for New Buyers and Step-by-Step Guide for New Sellers will get you quickly up to speed.

If you've used other online auction sites such as eBay before, then the principles should be familiar because Cellar Trade is effectively a specialist "eBay for fine wines".

If you've previously bought or sold wine through the website of a traditional auction house (eg. Sothebys, Christie's, Bonhams) then you need to be aware that Cellar Trade operates on a very different basis. We provide a peer-to-peer selling platform, where buyers and sellers deal directly with each other, rather than through the "middleman" of the Auction House. As a result, seller fees are much lower, and buyer fees are non-existent.

If you're an existing user of Bid for Wine, then you should find the auction process very familiar, but with a slightly different layout for subsequent management of your transactions through to completion. Once you get used to this different layout, we hope you'll agree that it makes transaction management and record-keeping significantly simpler and faster.